Privacy Policy

Last updated: 17 April 2026

About this policy

This Privacy Policy explains how ECR Retail Systems collects and uses personal data through this public marketing website.

This site is primarily an informational website. We do not use it to provide customer login services or store payment card details. In most cases, we only collect personal data when you choose to contact us, submit an enquiry form, request a demo, or otherwise provide information directly to us. We may also collect limited technical and usage data through cookies and analytics where you have consented.

Who we are

ECR Retail Systems is a trading name of ECR Solutions Limited. ECR Solutions Limited, trading as ECR Retail Systems, is the controller of the personal data collected through this website.

If you have questions about this policy or how we use personal data, you can contact us at:

Email: sales@ecr.co.uk

Phone: +44 (0)20 8205 7766

Address: Church House, Church Lane, Kings Langley, Hertfordshire, WD4 8JP

What personal data we collect

Depending on how you use the site, we may collect:

• your name;
• your email address;
• your phone number;
• your company name;
• the content of your message or enquiry;
• any other information you choose to submit through a form or by contacting us;
• limited technical and usage information, such as browser type, device information, IP address, pages viewed, referring website, timestamps, and similar analytics data, where relevant and permitted.

How we collect personal data

We collect personal data:

• directly from you when you complete a form, request a demo, contact us, or otherwise provide information;
• automatically through cookies or similar technologies, where applicable and where you have consented.

How we use personal data

We use personal data collected through this site to:

• respond to enquiries and requests;
• provide information about our products, services, and solutions;
• arrange demos or follow up on commercial interest;
• operate, maintain, and secure the website;
• understand how the site is used and improve it;
• maintain records of communications and enquiries;
• comply with legal and regulatory obligations;
• establish, exercise, or defend legal claims where necessary.

Our lawful bases

We rely on legitimate interests to respond to business enquiries, to administer and improve the website, to maintain records of communications, and protect our business and legal rights.

We rely on consent where required, including for non-essential cookies and analytics technologies.

We rely on contract where processing is necessary to take steps at your request before entering into a contract, or to perform a contract.

We rely on legal obligation where we must process personal data to comply with the law.

Where permitted by applicable law, we may also use your contact details to send you relevant information about our products and services. You can object to direct marketing at any time.

Cookies and analytics

This website may use cookies and similar technologies, including analytics tools, where permitted. Please see our Cookie Policy for more information about how cookies and analytics work on this site.

Who we share personal data with

We may share personal data with trusted service providers who help us operate this website or manage enquiries, such as hosting providers, analytics providers, website support providers, and form or email delivery providers.

We may also share personal data:

• where required by law;
• with regulators, courts, law enforcement, or government authorities where necessary;
• in connection with legal claims or the protection of our rights.

We do not sell personal data.

International transfers

If any of our service providers process personal data outside the United Kingdom, we will take appropriate steps to ensure that personal data is protected in accordance with applicable data protection law. This is done using recognised safeguards such as adequacy regulations or approved contractual protections, as applicable.

How long we keep personal data

We keep personal data only for as long as necessary for the purposes for which it was collected, including to respond to enquiries, maintain business records, meet legal obligations, and resolve disputes.

Retention periods may vary depending on the type of data and the reason we collected it. If you would like more information about how long we keep your personal data, please contact us.

How we protect personal data

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, or alteration.

This public marketing site does not store payment card details. Where payments are handled in connection with our services, they are processed through appropriate payment providers and not stored on this website.

Your rights

Under applicable data protection law, you may have rights including:

• the right to be informed;
• the right of access;
• the right to rectification;
• the right to erasure in certain circumstances;
• the right to restrict processing in certain circumstances;
• the right to object, including to certain processing based on legitimate interests and to direct marketing;
• the right to data portability in certain circumstances;
• the right to withdraw consent, where processing is based on consent.

If you wish to exercise any of your rights, please contact us using the details above.

Complaints

If you are unhappy with how we use your personal data, you may contact us first so we can try to resolve the issue. You also have the right to complain to the Information Commissioner's Office (ICO).

Third-party websites

This website may contain links to third-party websites. We are not responsible for their privacy practices, content, or policies.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page, and the “Last updated” date will be amended.