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Manage the full membership lifecycle in one connected platform

ECR supports membership from join and payment through to renewals, digital cards, status management and member communications, with the operational and finance processes handled in the background.

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Choose your membership: Individual, Joint and Family tiers with pricing on web

Built for the full membership lifecycle

Membership join flow with payment options on tablet

Join and Pay

Support online membership sign-up with configurable packages, price options and payment journeys for different customer types and sale channels.

Membership renewals and plan continuation on tablet

Renewals

Manage automatic renewals, reminders and expiry handling through rules-based workflows designed to keep membership continuity and reduce manual effort.

Digital membership card in Apple Wallet on phone

Digital Membership Cards

Provide digital member cards where enabled, including support for Apple Wallet and Google Wallet for a clearer, more convenient member experience.

Member administration and status overview on tablet

Membership Status and Lifecycle

Track status, start dates, renewal dates and expiry dates across the full lifecycle, including active, on hold, leaving and expired states.

Gift membership selection on tablet

Joint and Gift Memberships

Support couples, families, lead and linked member structures, as well as gift memberships where purchaser and recipient need to be tracked separately.

Membership admin and communications on phone

Admin, Finance and Communications

Keep charges, payments and transactions aligned in the background while supporting branded emails, renewal messages, payment links and cancellation workflows.

Flexible membership programmes and destination experiences

Flexible membership pricing and rules, driven by data

In ECR, one membership product can support multiple sellable priced variants—think of it as a clear price matrix in business terms, not a rigid database constraint. Each package can contain configurable packages and priced variants for adult vs concession, annual vs monthly, card vs direct debit, and promotional windows—so commercial teams can run the programme they need without forcing members into a single generic price.

Renewals and lifecycle rules handled in one workflow

Renewals, reminders and lifecycle states—including linked members and gift memberships—are managed in one workflow so teams see who is active, who is due to renew and what should happen next, with charges and payments aligned for finance and administration.

A clearer digital experience for members

Digital membership cards can be issued where enabled, including Apple Wallet and Google Wallet support, so members carry proof of membership in a format that fits modern expectations—alongside member-only ticket pricing and retail discounts recognised at connected points of sale.

Member profile with retail and ticketing benefit tags

Membership benefits that extend across ticketing and retail

Membership affects the wider customer journey: member-only ticket pricing, retail discounts and connected benefits across other sales channels—so the programme is visible where members actually spend, not only on a back-office record.

  • Member-only pricing on tickets and admissions
  • Special discounts on retail and other on-site sales
  • Membership benefits recognised across connected sales channels
  • Shared customer and pricing logic across the wider platform

Behind the scenes, built for control

Admin and finance teams get structured charges, payments, communications and lifecycle handling in the background—so operational control stays strong even when the member-facing journey looks simple on the surface.

See ticketing software and retail and hospitality POS, or book a demo to model your membership products and channels.

Frequently asked questions

Can one membership package support multiple prices and payment types?

Yes. A single membership product can carry multiple priced variants—for example adult versus concession, different billing frequencies, and payment by card versus direct debit—so commercial teams configure the matrix they need without duplicating the underlying membership product.

Does ECR support digital membership cards?

Yes. Digital membership cards can be issued where you enable them, including Apple Wallet and Google Wallet, alongside the admin, renewal and payment workflows that run in the background.

Can members get special pricing on tickets?

Yes. Member-only and linked ticket pricing can be applied across connected ticketing and admission workflows, consistent with how you price tickets and benefits elsewhere on the platform.

Does the platform support automatic renewals?

Yes. Automatic renewals, reminders and expiry handling can be managed through rules-based membership workflows, with charges and payments aligned for administration and finance teams.

Ready to improve your membership journey?

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